Between Art and Market: Sourcing the Best at Wonder Festival Shanghai 2025

By AddOne — professional figure buyer for China / Japan / Korea expo

This October, Wonder Festival Shanghai 2025 once again confirmed what collectors and industry professionals have known for years: the modern figure market is no longer niche — it’s a dynamic fusion of art, IP, and limited-edition commerce. Held at the Shanghai New International Expo Centre on October 2–3, the event drew an unprecedented flood of creators, brands and fans. For AddOne — a professional buyer who scouts and curates collectible figures across China, Japan and Korea — WF2025 was both a bounty and a bellwether for what to buy, license, and promote in the next 12–18 months.(Anime hobby news, 2025)

I. What made WF Shanghai 2025 stand out

As the largest hand-held model exhibition in the world, this year's WF2025 has reached a new high in overall scale and popularity, attracting more than 1,000 brand merchants and 2,000 individual creators from around the world, and more than 100,000 hand-held exhibits have made a heavy debut. This year's WF has been further upgraded in the lineup of brand merchants. From global giants such as Good Smile Company, Bandai Spirits and Kotobukiya, to boutique resin studios such as Queen Studios, INART and Eastern Model, a new generation of collectible and playable works of art were jointly displayed(Official journal).

The overall number increased significantly compared with last year, and the proportion of new brands exceeded 35%. For example, Alter, an internationally renowned manufacturer, participated in the exhibition for the first time and brought a variety of exhibition restrictions and new works. Furyu and Kojima Studio also brought heavy works to the stage.(Tencent News, 2025) 

II. What AddOne GK Figure Brings to You

My website, AddOneGKFigure.com, exists to share these discoveries with a global audience. I approach curation as both a buyer and a storyteller.If you want figures that spark joy — for photos, play, or fandom AddOne filters the global expo noise so you only see the pieces likely to delight fans. 

Here’s what makes AddOne different:

• Curated, Experience-Driven Selections. Each listed item is chosen not just for rarity but for the story it tells — who made it, what emotion it carries, and how it fits into a collector’s space.

• Verified Authenticity. I purchase directly from exhibition booths or authorized distributors, photographing each item’s certificate, artist signature, or packaging seal.

• Cultural Connection. AddOne bridges East and West without bias — presenting Chinese, Japanese, and Korean artistry as equal voices in a shared creative ecosystem.

• Transparent Service. All listings include size, material, edition number, and background context, with tracked international shipping and English-language support.

We will also put some high-quality products on +1 anime. If you have any additional products you are interested in, please contact us 😃

Email:addonegk@gmail.com WhatsApp:+1 7252758528.

III. Final note — what AddOne promises

Whether you’re a new fan in Paris, a garage-kit painter in California, or a lifelong anime collector in Seoul, I believe every figure should carry a bit of happiness. My goal is to bring that feeling closer — with professionalism, fairness, and deep respect for the creators who make this culture possible.AddOne is not just an online shop; it’s a curated bridge between creativity and collectors.